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2FROG MEDIA | Media Reference Resource
Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech)) - Peter Kent (2006)
ISBN 9780471754947
Publisher For Dummies
Publication Date 2/6/2006
Format Paperback (232 x 186 mm)
Plot / Summary
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
Additional Book Details
2Frog Index 3523
Other Resources Purchase Information
Cover Price $24.99
Nr of Pages 384
2Frog Media Reference Pages