Click 'Additional Materials' for downloadable sample chapters
In summary, this is a significant book . . . for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture. . . . This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value, and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.
THUNDERBIRD INTERNATIONAL BUSINESS REVIEW, 2002
In Understanding Global Cultures, Third Edition, the author presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even a continent. This title emphasizes that metaphors are guidelines that helps such outsiders to quickly understand what members of a culture consider important.
New Features of the Third Edition:
- Develops a cultural metaphor for the base culture of China (the Great Wall), showing how it influenced both a unifying cultural metaphor among the large Chinese Expatriate communities living in various nations (the Chinese family altar) and the cultural metaphor for Singapore (the Hawker Centers).
- Provides a description of cultural metaphors for two continents, Africa and Australia
- Groups cultural metaphors by book parts into overriding themes or general types of cultures such as Authority Ranking, Equality matching, Market Pricing, Cleft, and Torn.
Instructors Resources on the Web:
There is now a Web site where instructors can obtain over 100 concepts, applications, and exercises to enrich the learning experiences associated with the Third Edition. Visit the authors website at www.csusm.edu/mgannon, or click here.